About Me
Koji Hayashi
Hi, I'm Koji, a Tokyo native and an Amsterdammer in training (for the last 12 years).
I'm a marketing consultant who's passionate about bringing new ideas into the world. I love working with interesting people charting new paths forward.
For the last 20+ years, I've been fortunate enough to work across different continents, industries and functions, all the while learning from inspiring people. The one thing that’s stayed consistent, a red thread, if you will, is that I really enjoy work when there’s no obvious playbook to follow. Figuring out the messiness of the situation, distilling it down to the very essence of the problem, and developing a plan with a few critical actions that promises maximum impact, and putting them into action with an amazing group of people. That's when I get a real kick.
So here I am. To help figure out the business challenge you face today, together. Whether it's how to grow your sales without pumping money into ever-inflating media budgets, or how to build a loyal following of customers, who can tell you what they expect, who will keep coming back, and who can even do the marketing for you - I'd love to hear what’s on your mind, and see how I can help you achieve your business goals.
Also, my partner, Jo Matthews is a copywriter, communications consultant and a coach. Since we complement each other’s services, we also partner up to bring a more comprehensive solution that suits your needs. If you’re interested in what she does, please check out jo-matthews.com, or just let me know.
P.S. When not staring at my laptop or phone, I’m either cooking, lifting weights or at the (digital) turntables. Any great (kids-friendly) recipes or music suggestions are always welcome ;)
About Asayake Studio
My mission is to help businesses and individuals I work with reach their true potential.
I believe in the enormous amount of energy and life each of us possess, and I also believe they propel us to achieve the most amazing things, especially when we work together. But quite often, this power source is hidden, forgotten, or lost in us.
My job is to help businesses and individuals find that power source, bring it to the forefront, and let it shine, so that everyone can achieve what they’re meant to. My hope is that everyone I work with can wake up every morning, and go to work with the positive energy we feel when we see the sun rising in the sky.
“Asayake” (read “Ah-sah-yah-keh”) in Asayake Studio means “the beautiful light and colours seen in the sky at dawn” in Japanese.
This is the feeling I hope to spark inside your hearts when you work with me.

